Daphne 004

Neostyle first came under my attention in the early 1970's

when they advertized with some great new frames. Their

models posed moody in cat eye glasses (illustrating that the

cat eye era was a thing of the past) and joyful in the new

big frames. However, the material and the shape of these

"Gladys" glasses suggests that Neostyle was already active

during the late 1960's. The frame shows the transition from

the small, solid frames of the mid 1960's into the big frames

that started emerging in the late 1960's. It took another five

years before the giant frames appeared and one could see

both the older and new styles in the streets of Amsterdam

around 1970. I bought these "Gladys" glasses at the famous

"Waterlooplein" flea market in Amsterdam during the 1980's.